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Showing posts from July 19, 2010

Self Promotion

OK, time for the daily check-in. What have you done today to make the world know who you are?
-I'm taking a little break from self-promotion.
What?
-I'm an artist! Sometimes I need to be creative.
So you don't consider it creative to make eye-catching postcards that you mail put to thousands of people?
-Ten of which might actually look at them before tossing them in the trash?
You don't think its creative to send mass emails to people you don't know and tell them about how they should link to your website?
-And get reported for spam again on Facebook?
Certainly you find it creative to think up ways to get all your friends to come out one more time to your latest show?
-Actually, I'm beginning to wonder what the point of all my endless self-promotion has been.
We talked about this many times before. Life as an artist today is all about branding yourself. It's about enhancing your name recognition. It's about making a buzz around what you do.