Risk Taking
Take A Risk "To move to the next rung on the ladder, you've got to take risks. You've got to move out of your comfort zone." - Debbi Fields August 16, 1977. Palo Alto, California. It was the first day of business for Mrs. Fields Chocolate Chippery. Owner Debbi Fields, 20 years old, had opened her store in the face of considerable opposition. Although she had somehow convinced a bank to loan her money for the risky business - how could a bakery that sold only chocolate chip cookies be successful? - others had not been encouraging. The store, they said, was a bad idea, and she didn't even have the recipe right: Americans liked crispy cookies, not the soft and chewy ones she made. On that day in Palo Alto, Debbi Fields didn't know if she or trhe naysayers were right. She had no business ecperience to point to. And by noon on her first day, she'd had no customers. Finally, tired of waiting, she headed into the street to give out free samples. And the taste lur...