At Home Biz®

What is the #1 thing small businesses overlook in their marketing?  What is a persona?  Why do we need personas?  The answers to these and other questions about marketing can be found at Pollock Market Group by none other than Paula Pollock http://paulapollock.com/ . 

Just as advertising and marketing are essential for your business so are branding, a logo, the name of your business, as well as the colors.  Those items can be a deal breaker for your business if they don't  coincide with the mission of your business.