Posts

Keep A Blog

Blogs are a great way for you to chat with your readership and give them plenty of great content that will get them to keep coming back for more. You can link your blogs to many different social media outlets, including Twitter, Facebook, and Google+. When you link Facebook, Twitter, or Google+ to your blog and you post something on your blog, a message with the link to your blog post appears in your social media feed. Blog sites include Blogger, Goodreads, and Livejournal. What you post in your blog is really up to you. If your book is a time period story, you can write about the tine period when your book takes place. If your book is a paranormal, talking about the supernatural creatures and the history behind them is great fodder. You can post excerpts from your novel, serialize your novel and post it one chunk at a time (assuming you have the rights to do so), post brand-new material, talk about the creative process and how you wrote the book, and write about other things your rea
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Podcast Your Books

One medium that is often ignored by authors are audiobooks. You can podcast your books by posting your audio on Libsyn.com or similar podcast hosting websites. Once your book is up on Libsyn, it can be published on iTunes and other podcasting websites. The disadvantage is that podcasting takes a steep learning curve. If you're not gifted with a pleasant voice, or if you're uncomfortable reading your book, you may find that podcasting isn't for you, or you may decide to pay someone to podcast your book. Voice talent can get expensive, so it may not an option for those who have to watch their expenditures. Here is my Blog Talk Radio Podcast. It is also on iTunes... http://www.blogtalkradio.com/jeane
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Make Videos

Make Videos Another way to connect with readers is through videos. They can be as simple as videos you create with a webcam on your computer, to videos you take readers along with you. You can also use the free Google Hangouts service to connect with your Facebook fans live. You can answer questions, share news, and even give readers a chance to a guest star! Here is video I created for my books that is posted to my YouTube Channel... https://youtu.be/6zMyedRIYf8
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How To Get Other Authors To Promote You

If other authors whose works are similar to yours or at least in the same genre or subgenre are posting interesting things on social media, there's no reason to not like and share their posts, as well. Not only will they think of you favorably, but they're more likely to repost your posts. Guest authors on blogs, interviews of other authors, and book reviews are surefire ways of finding readership, especially if the author has written something that is in the same genre and enjoys the same readership you'd like to attract. Post a good review or an interesting interview and have that author's name attached, and chances are that author will tell his or her readership to read your blog. Those readers who mosey on over to your blog may check out other posts and note what you've written. You may find that you've gained some fans just by being a thoughtful and generous promoter.
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Be Interesting And Interactive

One of the great thins about social media is that you get to chat with your potential fans. Watch and see what your friends and fans are saying on the social media of your choice. Make comments. Post something funny that is relevant (or not) to your book. Keep the spam low, but if you do have a new release, a special book sale, or something worth mentioning, such as an award, do tell your fans. They'll want to know, because you've built up a rapport that enables you to market to them. Many would be glad to hear about your upcoming book and where they may be able to purchase it. A warning though Once you post about it, don't continue to repost the same thing. You can subtly remind them with a photo of the latest cover on your fan page's cover or profile page.
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Press Kits for Authors

Hey Dolls and Gents, When you are contacting Bloggers, Radio Shows, Reviewers, and other members of the Media, do you have a Press Kit put together? That Press Kit can in the form of a folder or a PDF file, depending on how you are disseminating your information. Here is a checklist of what should be in your folder or on your online PDF: Author Bios • Short • Medium • Long Suggested Interview Questions Q&A Article Feature Article Author Photo Contact Info Endorsements One-Sheet Announcement Book Cover Image Book Excerpt Don't go blindly contacting those outlets with having your information readily available. Hope this was useful for you. :)
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Facebook Marketing for Authors

Hey Dolls and Gents, I would like to share some Tips with you that may help you with marketing your book(s). Facebook Marketing Post Planner - Saves you 2 hours daily on Facebook Marketing. It can triple your likes, shares and clicks. Find viral photos and trending content. Schedule posts to your Facebook Pages. Free to use or paid plans at $29/mo. Social Media Management Hootsuite - Get serious about social (this is one of my favorite sites. I use this daily). Connect your dashboard to your Twitter, Facebook, and Google+ accounts. Analytics to track clicks to links and the metrics to measure your ROI (Rate Of Investment). Free to use. Pro versions available (I use this one). Audience Engagement ShortStack - Maximize your social media presence. Run contests, polls, while making use of data collection and analytics. Create apps to encourage sharing, referring, commenting, inviting. Embed your apps on your website, blog, or wherever you plan to drive traffic. Free up to 2,000 Face
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