Elevator Pitch

Elevator Pitch

1.  Few words as possible...150 words

2.  Clarity in your words

3.  Compelling

4.  Credibility

5.  Consistency...stick to one thing

6.  Read to a conversation

Step one...write one sentence on who you are:

Step two...write one to two sentences of what you do in your everyday business:

Step three...identify your ideal target client and audience:

Step four...write one to two sentences explains what is unique and different about your business and what make you stand out from your competitors:

Step five...one or two sentences of what you want your audience to do next:

Step six...end with a memory hook:

Step seven...pull all the statements together.  Get some friends together and say your pitch in front of your friends to get their opinion:

These simple steps should help you when someone asks you, "What do you do?"  You should be able to answer the simple question very easily without stumbling.


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